Youth hockey is growing faster than almost any other sport in Canada right now — more girls are lacing up, more rinks are adding girls' programs, and more parents are looking for gear that actually belongs to their kid instead of a hand-me-down men's medium with the sleeves rolled up.
That's the gap we built the kids' line to fill. Not a shrunk-down version of the adult designs slapped on a smaller blank — a real youth cut, sized XS through XL, printed on the same quality fabric as everything else we make.
What's available right now
Kids Skate Like A Girl Hockey T-Shirt — the flagship wordmark, same design as the adult tee, built for the next generation. 12 colors, sizes XS-XL.
Kids Fearless Goalie Tee — the mask-and-stick graphic from our goalie line, scaled for young netminders who want gear that matches their position, not just their team. 11 colors, sizes XS-XL.
Getting the size right
Youth sizing runs differently than adult, and "just size up" is how you end up with a shirt that fits like a nightgown. Check the size guide on each product page before you order — it's built off the actual manufacturer spec, not a guess. If your kid is between sizes, sizing up one is usually the safer call for a growing player, but don't jump two sizes just to get extra wear out of it; it'll look like a hand-me-down on day one.
Why this matters to us
Every stat says the same thing: girls' hockey is not a phase, it's a growth curve. The kids who are lacing up right now are going to be the next generation filling PWHL rinks and Team Canada rosters. Gear that actually fits and actually looks like it was made for them — not an afterthought stitched onto a men's cut — is a small thing, but it's the kind of small thing that tells a kid this sport is actually for her.
More kids' styles are coming. For now: two designs, real youth sizing, built the same way we build everything else.